Cynthia is the President of Banach, Banach & Cassidy. Her background is survey research, journalism, and school administration.
Cynthia was the deputy superintendent and chief curriculum administrator at a regional education agency before assuming her responsibilities at BB&C. She served as a local school board member for ten years (nine of them as Board President).
Cynthia is co-developer of The ABC Pre-election Audit. She specializes in survey research, focus panel facilitation, data base management, citizen group facilitation, and the design and implementation of school finance elections.
She has Bachelor’s, Master’s, and Educational Specialist Degrees.
Bill is CEO of Banach, Banach & Cassidy, and is nationally recognized for his issues management and social forecasting programs. He is considered “the godfather” of educational marketing.
Bill has served as a local district, regional agency, and college administrator.
Bill authored The ABC Series, four books focused on educational planning and marketing, the Survey Research Primer, and The ABCs of Teacher-Parent Communication. His articles have appeared in more than 50 journals and magazines, and he has served as the host of America’s Learning, a weekly, hour-long program on National Public Radio.
Bill was named “one of America’s top 100 school executives” by Executive Educator Magazine. He specializes in survey research, societal forecasting, planning, and marketing strategy.
He is an accredited public relations professional (APR) and holds Bachelor’s, Master’s, and Doctorate Degrees.
Kelsey serves as Banach, Banach & Cassidy’s Vice-President of Operations.
Kelsey specializes in the use of social media in finance campaigns and educational marketing initiatives. She manages client data bases, designs and monitors survey research and focus panel projects, and works in campaign design and strategy development.
Kelsey has elementary school and collegiate-level teaching experience, strategic counsel experience in K-12 and post-secondary education, and extensive management experience in the public health field.
She holds Bachelor’s and
Master’s Degrees. Kelsey joined BB&C in 2014.
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