At Banach, Banach & Cassidy (BB&C), we have more than half a century of leadership in consulting, campaign strategy, and communication. Our team of experienced education experts is committed to helping clients navigate challenges, engage communities, and succeed in today’s evolving landscape.
We empower schools and nonprofit leaders with data-driven strategies and meaningful market insights to build trust, support, and long-term success. Whether you're launching a ballot initiative or revamping your district’s outreach strategy, our work is rooted in effective communication and public engagement.
BB&C is proud to serve a diverse range of clients, including school districts, colleges, universities, governmental units, and Fortune 100 companies.
Our expertise spans both education and corporate sectors:
Our clients are big and small. They are people... like you.
Our innovative finance campaigns have generated over $15 billion in revenue for schools, colleges, and universities nationwide. From bonds to millage initiatives, our tailored approaches deliver measurable, impactful results.
Leveraging our ABC Pre-Election Audit, clients have achieved a 98% success rate at the polls, thanks to data-driven strategies that ensure community support.
Kelsey serves as Banach, Banach & Cassidy’s Chief Executive Officer.
Kelsey leads finance campaigns and educational marketing initiatives. She manages client databases and election logistics, designs and monitors survey research and focus panel projects, and works on campaign design and strategy implementation.
Kelsey has elementary school and collegiate-level teaching experience, strategic counsel experience in K-12 and post-secondary education, and extensive management experience in the public health field.
She holds a Bachelor’s and a Master’s Degree. Kelsey joined BB&C in 2014.
Bill is a Principal at Banach, Banach & Cassidy, and is nationally recognized for his issues management and social forecasting programs. He is considered “the godfather” of educational marketing.
Bill has served as a local district, regional agency, and college administrator.
Bill authored The ABC Series, four books focused on educational planning and marketing, the Survey Research Primer, and The ABCs of Teacher-Parent Communication. His articles have appeared in more than 50 journals and magazines, and he has served as the host of America’s Learning, a weekly, hour-long program on National Public Radio.
Bill was named “one of America’s top 100 school executives” by Executive Educator Magazine. He specializes in survey research, societal forecasting, planning, and marketing strategy.
He is an accredited public relations professional (APR) and holds a Bachelor’s, a Master’s, and a Doctorate Degree.
Cynthia is a Principal at Banach, Banach & Cassidy. Her background is survey research, journalism, and school administration.
Cynthia was the deputy superintendent and chief curriculum administrator at a regional education agency before assuming her responsibilities at BB&C. She served as a local school board member for ten years (nine of them as Board President).
Cynthia is a co-developer of The ABC Pre-election Audit. She specializes in survey research, focus panel facilitation, database management, citizen group facilitation, and the design and implementation of school finance elections.
She has a Bachelor’s, a Master’s, and an Educational Specialist Degree.
Jennifer is the Marketing and Operations Manager of Banach, Banach & Cassidy. She is an expert in leading marketing campaigns, streamlining operations, and social media applications related to campaigns.
Jennifer has 16 years of experience in the education and public health sectors. She has extensive experience in quality control, process improvements, and client education.
She holds an Associate’s and a Bachelor’s Degree.
Jordan is the Marketing Coordinator and Data Analyst at Banach, Banach & Cassidy. She is an expert in social media strategy, email campaigns, and data analytics.
Jordan creates and optimizes content to increase engagement and community conversations. She also conducts focus groups and interviews to support qualitative research and insight-driven strategy.
She holds a Bachelor of Arts degree in Business Marketing.
$15 billion raised through impactful education campaigns
Customized strategies
Trusted leaders in survey research, focus panels, and forecasting
Experts in public relations, messaging, and stakeholder engagement
Proven success in elevating educational institutions through targeted marketing and branding campaigns
Whether you’re launching an election campaign, seeking consultant support, wanting to rebrand or market your schools, or looking for insights into your community, our team is ready to help you succeed. We also specialize in crafting dynamic marketing strategies that span both digital and print platforms, ensuring your message reaches and resonates with your target audience.