Kelsey serves as Banach, Banach & Cassidy’s Chief Executive Officer.
Kelsey finance campaigns and educational marketing initiatives. She manages client data bases and election logistics, designs and monitors survey research and focus panel projects, and works in campaign design and strategy implementation.
Kelsey has elementary school and collegiate-level teaching experience, strategic counsel experience in K-12 and post-secondary education, and extensive management experience in the public health field.
She holds a Bachelor’s and a Master’s Degree. Kelsey joined BB&C in 2014.
Jennifer is the Marketing and Operations Manager of Banach, Banach & Cassidy. She is an expert in leading marketing campaigns, streamlining operations, and campaign-related social media applications.
Jennifer has 16 years of experience in the education and public health sectors. She has extensive experience in quality control, process improvements, and client education.
She holds an Associate’s and a Bachelor’s Degree.
Jordan is the Marketing Coordinator and Data Analyst at Banach, Banach & Cassidy. She is an expert in social media strategy, email campaigns, and data analytics.
Jordan creates and optimizes content to increase engagement and conversions. She also conducts focus groups and interviews to support qualitative research and insight-driven strategy.
She holds a Bachelor of Arts degree in Business Marketing.
Bill is a Principal at Banach, Banach & Cassidy, and is nationally recognized for his issues management and social forecasting programs. He is considered “the godfather” of educational marketing.
Bill has served as a local district, regional agency, and college administrator.
Bill authored The ABC Series, four books focused on educational planning and marketing, the Survey Research Primer, and The ABCs of Teacher-Parent Communication. His articles have appeared in more than 50 journals and magazines, and he has served as the host of America’s Learning, a weekly, hour-long program on National Public Radio.
Bill was named “one of America’s top 100 school executives” by Executive Educator Magazine. He specializes in survey research, societal forecasting, planning, and marketing strategy.
He is an accredited public relations professional (APR) and holds a Bachelor’s, a Master’s, and a Doctorate Degree.
Cynthia is a Principal at Banach, Banach & Cassidy. Her background is survey research, journalism, and school administration.
Cynthia was the deputy superintendent and chief curriculum administrator at a regional education agency before assuming her responsibilities at BB&C. She served as a local school board member for ten years (nine of them as Board President).
Cynthia is co-developer of The ABC Pre-election Audit. She specializes in survey research, focus panel facilitation, data base management, citizen group facilitation, and the design and implementation of school finance elections.
She has a Bachelor’s, a Master’s, and an Educational Specialist Degree.